Increasing numbers of people are using smart phones in the modern world. It has been measured that more than half of the business searches are done on smart phones nowadays. In his respect the mobile directory has come up as an important tool for trade promotion. Once the small enterprises get listed up on the directory the customers can search up their names on mobile business listings instantly. This process felicitates the contact between the service providers and the customers. In Ireland the small enterprises have gained a niche customer base with the use of online business directories and the customers have been benefitted a lot with useful information.
Smart phone advertising is the new wave in mobile marketing. The cost effective nature of advertising through this method have changed the game plan of small service providers who are hopeful enough to get more customers through mobile advertising. The compatible apps available in the market have made it simple for smart phone users to access the free listings from anywhere. Particularly while changing places this facility becomes vital for finding services around a place within a short time. The business list is updated from time to time to include the latest information. Small service providers are at an advantage because of the popularity of the online mobile directories. They can now hope to compete with the more resourceful companies in their own way and get a niche customer base that they can cultivate in the long term. A host of opportunities lie before them that have only come to the surface because of the use of IE mobile business directory.